Modernized the company's branding and created an extensive collection of design collateral throughout my time with AddOn Networks. The new branding enhanced the company's image as a global technology leader in fiber optic connectivity solutions.
Designed a complex, multi-page website for AddOn Networks. Updated the style to the new branding, and created new icons, banners and infographics. Created new user flows, sitemap, and navigation using user experience (UX) research to enhance the overall UX of the site. Designed various user interface (UI) elements (navigation menus, product specification tabs and filtration methods, etc.) to make it more effective as an e-commerce site.
Corporate overview video
As part of the corporate rebrand, we created a video to showcase the company to the public and clients. I helped choose the most important information to highlight and created the visual outline and storyboards for the video. From there, I directed the videographers during filming, filmed and selected B-roll clips to insert between the scenes that further demonstrated our narrative and later provided editing feedback.
Once completed, the video was used in full on the new website and for client proposals. It was also trimmed and clips were used across social media platforms, at tradeshows, and other events.
This video helped achieve the rebrand's goal of showcasing the company as a global industry leader.