Modernized the company's branding and created an extensive collection of design collateral throughout my time with AddOn Networks. The new branding enhanced the company's image as a global technology leader in fiber optic connectivity solutions.
Designed a complex, multi-page website for AddOn Networks. Updated the style to the new branding, and created new icons, banners and infographics. Created new user flows, sitemap, and navigation using user experience (UX) research to enhance the overall UX of the site. Designed various user interface (UI) elements (navigation menus, product specification tabs and filtration methods, etc.) to make it more effective as an e-commerce site.