Social Native needed to refresh the company's branding and most importantly refresh the website, with a strong emphasis on the homepage to better reach their audience.
Social Native's initial website was committing the same mistake as many other corporate websites. I was designed to showcase the company and briefly explain what products they have. Though at face value this seemed good, it did effectively speak to their audience nor explain what problems their products solved. It was not designed to convert users into potential clients.
A difficulty for Social Native was that it has two very different users: potential clients, such as big brands that utilize user-generated content (UGC), and creators/influencers themselves, that sign up as Social Native creators. This complexity meant the website needed to speak to two very different users: a brand, looking to utilize Social Native's UGC product line, and a digital influencer accessing the website to learn more and sign up to become a Social Native creator.
It was essential to understand and establish a strong and effective
Significant UX research, user personas, and thorough user flows for each user person created were essential to have a full understanding of the best way to redesign the website. This was all achieved within a very short deadline.
The homepage was completely redesigned with a focus on the UX that was designed to reach their two different audiences. Additionally, I helped navigate a fresh new look and feel to the brand and reflected that in the new website.
New pages were created to showcase the various products the brand offers, with a focus on simplifying the experience and understanding for new clients. New design systems were created to unify the designs throughout the site and expedite the creation of other new and updated pages.