Modernized the company's branding and created an extensive collection of design collateral throughout my time with AddOn Networks. The new branding enhanced the company's image as a global technology leader in fiber optic connectivity solutions.
Designed a complex, multi-page website for AddOn Networks. Updated the style to the new branding, and created new icons, banners and infographics. Created new user flows, sitemap, and navigation using user experience (UX) research to enhance the overall UX of the site. Designed various user interface (UI) elements (navigation menus, product specification tabs and filtration methods, etc.) to make it more effective as an e-commerce site.
Static images, GIFs, and videos created for social media platforms like LinkedIn, Twitter, Instagram, and Meta.
Brochures created for print and digital to be used at tradeshows, with clients, and to showcase the company.
Print and digital ads were created to advertise and showcase the company in industry magazines. Also, provided imagery and layout mockups for magazine spreads and covers.